Commercial Video
I was involved in the creative process for Saatchi & Saatchi Singapore’s Ariel Mother’s Day project.

Brief: Working mums feel guilty for not being a 24/7 mum. The challenge for this Mother’s Day, Ariel wants to help working mums rise above their guilt and ensure that no mother feels less of a mum for pursing a career.

Concept: Mum uses notes to show her love to her son.

Ariel Vietnam:

Ariel Philippines:

Short Films

“My Father, My Hero”
I wrote and directed a short 5 minute film for Shell Sarawak when I was interning in The Filmmakers Company at Kuching, Sarawak.

Brief: As part of the company’s annual collaboration with Shell Retailers, we were given much creative space to express our storytelling direction in Shell’s context.

Concept: What do you think about your father? Does what he do as a career affects your perspective to him?


“Mine Yours”
This is a student short film my group and I did for our final year project.

Everyone has experienced conflict.  Be it directly or indirectly.  The aim of our project was to discuss the Israel/Palestine conflict – but in a neighbourhood setting.  We wanted to explore the dispute in a balanced way that captures the fact that both sides are victims, as well as simplify the issue for the audience by using the ‘neighbour vs neighbor’ analogy. 

The Israeli/Palestinian conflict has its roots in the late 19th and early 20th centuries, and is a complicated (and contentious) affair that has had a lot of media attention as of late for the human tragedies that have occured. As such, it was only natural that we make it of the ‘satire’ genre.  

The two protagonists of our story, representing ‘Palestine’ and ‘Israel’, are constructed to be two everyday, middle class men. In many ways, they are very similar to each other, and are seen to be in ‘alternate universes’. However, it is not revealed until the end that this seemingly normal neighbourhood scenario is actually a microcosm for the Gaza conflict. 

Mine Yours from Ming Bong on Vimeo.

Neighbour’s Feud Trailer from Ming Bong on Vimeo.